What to expect at AppsFlyer’s MAMA India: The Digital Bharat 2.0 event on the Indian app marketing and product economy

MAMA India – The Digital Bharat 2.0, the India edition of AppsFlyer’s iconic global MAMA event series, will bring together key stakeholders and visionaries from the regulatory, marketing and technology domains to foster definitive conversations on key themes concerning the Indian mobile app ecosystem.

One of the fastest-growing mobile app economies in the world, India has a thriving mobile app ecosystem of app and product developers, startups, and mobile marketers. To empower businesses to tap into the growth opportunities available and create value in an increasingly mobile-first world, the event will feature a series of keynotes, panel discussions, fireside chats, and founders growth stories sessions with top product leaders, marketing heads, startup founders, marquee investors, and policymakers.


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Scheduled to take place on December 2, 2022 at JW Marriott Juhu, Mumbai, MAMA India – The Digital Bharat 2.0 event will kick off with a welcome address by Sanjay Trisal, General Manager, INSEA/ANZ, AppsFlyer, followed by a keynote address by Ronen Mense, President & MD, APAC, AppsFlyer on the ‘Importance of India for AppsFlyer.’

Key sessions to watch out for:

  • ‘Importance of India for AppsFlyer’ by Ronen Mense, President & MD, APAC, AppsFlyer

Ronen Mense, President & MD, APAC, AppsFlyer will deliver the keynote address, elaborating on the tremendous opportunities for growth that India presents and emphasizing AppsFlyer’s commitment to helping the Indian app ecosystem unlock its full potential.

  • Fireside chat on ‘Fueling A Techade Of Opportunities To Build A Digital Bharat’

Ajay Sawhney, Former Secretary – Ministry of Electronics & Information Technology (MeitY), Govt. of India will talk about the different policies introduced by the Indian government to empower and enable the Indian digital economy. It will further delve into the impact and opportunities created by the Digital India revolution and the trends that will dominate the rapid acceleration of digital adoption from Digital India to Digital Bharat 2.0.

  • Investor Roundtable on the ‘Great Startup Reset of 2022’

In a session moderated by Kamlesh Bhatia, Head – Digital Innovation, Amazon Web Services – India, Alok Misra, Operating Partner & COO – India, General Atlantic, and Shweta Bhatia, Partner & Head of Technology Investments, Eight Roads Ventures India will deliberate on ‘The Great Startup Reset Of 2022: Outlook, Opportunities, Outcomes.’ The panelists will decode the growth playbook and strategies that the Indian startups will need to adopt in a tough macroeconomic environment even as they share their outlook for startup investments in a market that is wrought by uncertainty and volatility.

  • Understanding the current scenario of app marketing in India with AppsFlyer’s Sanjay Trisal

Sanjay Trisal, General Manager of INSEA/ANZ, AppsFlyer will give a presentation on the topic ‘State of App Marketing in India’. Trisal will elaborate on how India’s Tier-II and Tier-III cities are increasingly becoming the driving force behind the growing app usage in India. He will also share insights on the increasing number of app installs in India and key aspects businesses need to keep in mind for user acquisition and re-targeting.

  • Top startup founders share their startup growth story, learnings

Top startup founders such as Nitish Mittersain, Founder and MD, Nazara Technologies, Shally Modi, Co-founder, Pratilipi, Priya Choudhary, Director, Business Solutions, Google India, and Aprameya Radhakrishna, Co-Founder and CEO, Koo will share key learnings and milestones of their entrepreneurial and business building journey, with the aim of inspiring the next generation of innovators to create scalable tech-enabled solutions and products that can create large-scale impact.

  • Panel discussion on Destination India: Addressing the Diversity Agenda in Digital India

In a panel discussion moderated by Ritu Sharma, Country Manager, India, AppsFlyer, top women leaders and founders in the Indian startup ecosystem like Naiyya Saggi, Co-Founder & President, My Glamm, Garima Sawhney, Co-founder, Pristyn Care, Suchi Mukherjee, Founder & CEO, Limeroad.com and Sumeet Singh, CMO, Info Edge India Ltd, will elaborate on the need for building products with a diversity agenda to meet the needs of an ever-evolving customer base and share their learnings on the cultural nuances one must to consider while launching a product or building a business in India.

  • CPO Roundtable with top product leaders of India Inc and the startup ecosystem

Apoorva Sharma, Associate Director Product- Growth & Experience, upGrad, Saichithra Swaminathan, Chief Product Officer, Matrimony.com, Khanaz KA, VP – Product, Simpl, Himavant Kurnala, Chief Product Officer – Marketplace, Reliance Retail, and Dilip Chandra, VP – Product & Analytics, Arha Media & Broadcasting Pvt Ltd. will engage in a panel discussion on ‘Turning a product into a brand and finding the perfect product-market fit.’ Moderated by Pranav Gopinath, Head of Technical Support Engineering, AppsFlyer the panel will deliberate on how to measure and understand your product-market fit, build effective customer relationships, create the right product experience, scale a category defining product, and maintain consistency in communication and consistency in evolution.

  • CMO Roundtable with the top marketing heads of India Inc and the startup ecosystem

Rajan Bansal, VP – Growth Marketing Head, Airtel, Naveen Murali, VP – Head of Marketing, Pepperfry, Manish Kalra – Chief Business Officer, ZEE5 India in a session moderated by Ran Avrahamy, CMO, AppsFlyer will elaborate on the key strategies for ‘Unlocking Innovation and Driving Growth Across The Marketing Ecosystem.’ They’ll also delve into how marketers can achieve the right balance between user acquisition and retention, adopt and invest in emerging technologies to improve speed and accuracy of their marketing plans and measurement tools, and build an effective martech stack, among others.

  • Deciphering how to build a successful business model for sustainable growth

Manuel Oothria Raj, Director of India Business, AppsFlyer, will be moderating a session on the topic ‘Building a successful business model for sustainable growth’ where Anand Jain, Co-Founder, CleverTap and Harpreet Singh Paintal, Head – Data & Analytics Business, Adobe will deliberate on the growing usage of apps and mobile phones in India and how startups can tap into growth opportunities presented by the ever evolving needs of Bharat2.0. They will also be discussing the importance of brand awareness for startups and how startups can market their products effectively in this era of uncertainty

  • A deep dive on geo expansion and diversification strategies with Christopher Liu of VNG Corporation

Christopher Liu, Head of Gaming Investments, VNG Corporation will be giving a keynote on the topic ‘A World of Opportunity – A deep dive on geo expansion and diversification strategies.’ From why should apps look into diversification to the common strategies and latest trends in the sphere of app diversification Liu will be elaborating on a range of topics. He will also talk about VNG Corporation, its history and how it has evolved from being just a game publisher.


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(This article is generated and published by ET Spotlight team. You can get in touch with them on [email protected])

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