Samsung has found success in selling its smartphones to enterprise customers. For example, the 740 thousand Galaxy XCover Pros it sold to Walmart replaced handheld scanners and walkie-talkies on the shop floor. But now a new category is gaining popularity among business users – foldable phones.
The company revealed that between January and October of this year it sold 105% more foldables to enterprise clients than it did in the same period in 2021. Samsung doesn’t offer a breakdown of the sales of Z Fold4 and Z Flip4, however, we get the feeling that it is the Galaxy Z Fold4 that is the big winner.
It’s all about the large internal screen – professionals need to look at data from multiple sources and juggle several apps at a time. And many of those apps have native support for the Z Fold4 form factor.
For example, Bloomberg Professional is an app used by investment professionals such as traders, analysts and portfolio managers. They can quickly go from chatting on Instant Bloomberg on the cover display to viewing news, stories and real-time market data on the large internal display.
DocuSign is also highly popular in the industry – 24 of the Top 25 Fortune 500 Financial companies use it. The app supports Android 12L, which is optimized for larger displays and multitasking. Professionals can drag and drop a document from the email client into DocuSign, sign with the S Pen and drag it back to email. There is even a PC-like experience available in DeX mode.
Samsung partnered with IBM iX, an experience design partner within IBM Consulting. The team worked with a leading financial institution to perfect the mobile experience and to allow app users to view and interact with data in DeX mode or using the S Pen.
Foldable smartphones are gaining traction with regular users too. According to Samsung, the worldwide shipments of foldables will reach a total of 16 million this year (up 73% compared to 2021) and the forecast for next year is 26 million.